Net Promoter Score – NPS
Net Promoter Score (NPS) is a widely used customer loyalty metric that helps organizations measure and monitor customer satisfaction and loyalty. Developed by Fred…
Marketing
Marketing encompasses a range of activities, from consumer satisfaction to consumer delight and management of customer relationships. We shall keep an eye on changing digital trends and branches of marketing that matter the most in an emerging era of the digital economy.
Key Performance Indicators – KPIs
In today's fast-paced business environment, organizations strive to measure and improve their performance to stay competitive and achieve their strategic objectives. Key Performance Indicators…
Get To Know Your Customers – 3rd Thursday of each Quarter
Welcome to an exploration of Get To Know Your Customers Day. It is a special day dedicated to understanding and connecting with your customers…
National Bubble Bath Day – January 8th
National Bubble Bath Day, observed on January 8th each year, is a delightful celebration dedicated to the simple yet rejuvenating pleasure of indulging in…
National Salesperson Day – Second Friday in December
National Salesperson Day is an annual observance to recognize and appreciate the contributions of sales professionals. It serves as a special occasion to acknowledge…
Cyber Monday – Monday After Thanksgiving
Cyber Monday, the digital counterpart to the traditional Black Friday, has become one of the most anticipated shopping events of the year. As the…
Black Friday – DayAfter Thanksgiving
Black Friday, the renowned shopping extravaganza that takes place every year on the day following Thanksgiving. The event has become a cultural phenomenon. This…
Social Listening – Understanding the Digital Conversations
In today's fast-paced and interconnected digital landscape, businesses and individuals alike are constantly engaged in conversations on social media platforms. Social listening has emerged…
National Cash Back Day – First Thursday in November
Cashback programs have become increasingly popular among shoppers. These programs offer a way to earn money back on purchases made at various retailers and…
National Publicist Day – October 30th
National Publicist Day is an annual celebration that recognizes the invaluable role and significant contributions of publicists in the media industry. Publicists serve as…
Remarketing and Retargeting – Re-engage Your Customers
Remarketing and retargeting are two powerful strategies that marketers employ to re-engage potential customers who have shown interest in their products or services. While…
Upselling and cross-selling – Strategies to Enhance Sales
Upselling and cross-selling are two powerful strategies that businesses can employ to enhance their sales and increase customer value. These techniques involve offering customers…
PLR Marketing – A Strategy to Leverage Pre-written Content
PLR Marketing is also known as Private Label Rights Marketing. It is a powerful strategy that allows businesses to leverage pre-written content and products…
Get to Know Your Customers Day – 3rd Thursday Quarterly
Welcome to an exploration of "Get to Know Your Customers Day" and the significance it holds for businesses across various industries. In today's highly…
Department Store Day – October 16th
Department Store Day honors the convenience the stores provide in our lives by showcasing our all possible needs under a single roof. Department stores…
Subliminal Advertising – A Marketing Controversy
Subliminal advertising has long been a subject of fascination and controversy in the world of marketing and psychology. This practice involves the subtle manipulation…
Pyhgital – The Evolution of Digital Marketing
Pyhgital is a term that encompasses the fusion of physical and digital encounters. This lethal combination results in a harmonious blend of both realms.…
The Black Box Theory – Exploring Its Multiple Implications
The Black Box Theory is a concept with roots in various disciplines. It offers valuable insights into understanding complex systems and their behaviors. This…
The Empathy Map – Looking into the Customer’s Perspective
In today's customer-centric world, understanding and empathizing with the needs, desires, and emotions of our target audience has become paramount. This is where the…
Soft Skills – The Essential Attributes for Digital Marketers
Digital marketing is a rapidly evolving field that requires a diverse set of skills for professionals to stay ahead of the game. While technical…