Panic Buying – Buying to Store Against Uncertainity
Panic buying, a phenomenon that has garnered widespread attention during times of crisis, is characterized by consumers buying large quantities of goods in response…
Marketing
Marketing encompasses a range of activities, from consumer satisfaction to consumer delight and management of customer relationships. We shall keep an eye on changing digital trends and branches of marketing that matter the most in an emerging era of the digital economy.
Overconsumption – A Relentless Pursuit of More
Overconsumption has become a pervasive global phenomenon with far-reaching implications for both the environment and society at large. Defined as the excessive consumption of…
Dynamic Pricing – The Real-time Price Adjustment
Dynamic pricing, a sophisticated pricing strategy that adjusts prices in real time based on various factors, has revolutionized the way businesses price their products…
Know Your Customers Day – 3rd Thursday of each Quarter
Welcome to a special day dedicated to celebrating the essence of customer relationships and understanding - Get to Know Your Customers Day. This annual…
National 7-Eleven Day – July 11th
National 7-Eleven Day, a highly anticipated annual celebration. It brings together popular convenience store chain fans to enjoy special promotions, activities, and treats. This…
National Barcode Day – June 26th
National Barcode Day is a celebration that honors the transformative impact of barcodes on our modern world. From their humble origins to becoming ubiquitous…
Get to Know Your Customers Day – April 18th
Get to Know Your Customers Day serves as a pivotal reminder for businesses to prioritize understanding and connecting with their customer base. This annual…
Net Promoter Score – NPS
Net Promoter Score (NPS) is a widely used customer loyalty metric that helps organizations measure and monitor customer satisfaction and loyalty. Developed by Fred…
Key Performance Indicators – KPIs
In today's fast-paced business environment, organizations strive to measure and improve their performance to stay competitive and achieve their strategic objectives. Key Performance Indicators…
Get To Know Your Customers – 3rd Thursday of each Quarter
Welcome to an exploration of Get To Know Your Customers Day. It is a special day dedicated to understanding and connecting with your customers…
National Bubble Bath Day – January 8th
National Bubble Bath Day, observed on January 8th each year, is a delightful celebration dedicated to the simple yet rejuvenating pleasure of indulging in…
National Salesperson Day – Second Friday in December
National Salesperson Day is an annual observance to recognize and appreciate the contributions of sales professionals. It serves as a special occasion to acknowledge…
Cyber Monday – Monday After Thanksgiving
Cyber Monday, the digital counterpart to the traditional Black Friday, has become one of the most anticipated shopping events of the year. As the…
Black Friday – DayAfter Thanksgiving
Black Friday, the renowned shopping extravaganza that takes place every year on the day following Thanksgiving. The event has become a cultural phenomenon. This…
Social Listening – Understanding the Digital Conversations
In today's fast-paced and interconnected digital landscape, businesses and individuals alike are constantly engaged in conversations on social media platforms. Social listening has emerged…
National Cash Back Day – First Thursday in November
Cashback programs have become increasingly popular among shoppers. These programs offer a way to earn money back on purchases made at various retailers and…
National Publicist Day – October 30th
National Publicist Day is an annual celebration that recognizes the invaluable role and significant contributions of publicists in the media industry. Publicists serve as…
Remarketing and Retargeting – Re-engage Your Customers
Remarketing and retargeting are two powerful strategies that marketers employ to re-engage potential customers who have shown interest in their products or services. While…
Upselling and cross-selling – Strategies to Enhance Sales
Upselling and cross-selling are two powerful strategies that businesses can employ to enhance their sales and increase customer value. These techniques involve offering customers…
PLR Marketing – A Strategy to Leverage Pre-written Content
PLR Marketing is also known as Private Label Rights Marketing. It is a powerful strategy that allows businesses to leverage pre-written content and products…